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    MARKETING IN THE FITNESS INDUSTRY
    254 PAGES
    210x275
    2x2
    Paperback
    440000 CHARACTERS

    MARKETING IN THE FITNESS INDUSTRY

    Marketing is much more than just a method: it is an attitude, an open window to the real context and the market which makes it possible to develop specific sources and competencies related to the area of fitness in order to gain and enjoy a long-lasting competitive advantage.
    The role marketing plays at a fitness club is influenced by different factors, such as organizational culture, marketing interpretations, the specificity of this professional area, the operating problems that need solving… This book is an invaluable tool for sports centers managers to face direct and indirect competitiveness.
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